About the Book.
In Your Brand Should Be Gay (Even If You’re Not), Re Perez, seasoned Brand Strategist, keynote speaker, author, CEO and founder of Branding For The People, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of brand authenticity, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.This is the branding book that you don’t want to miss this year.
Book Highlights.
Learn the truth about brands, branding, and marketing.
Get an inside look at Fortune 500 brand-building strategies.
How to build an empowering mindset around branding.
Uncover the top 5 signs of an inauthentic brand.
Learn both the art and science of authentic branding.
Discover how to stand out in a world jaded by inauthenticity.
Read this branding book on Any Device.

Book Selfies.










































Book Testimonials.
If you want to uncover the coolest, most innovative, and utmost authentic...

Suzanne Evans
New York Times Bestseller, Inc. 500 Honor Roll
There is the mind of your business and then there’s the heart...

Nicholas Kusmichworld’s top Facebook ads strategist
When it comes to branding and authenticity, there’s no one I know...

Ryan DeissCo-founder of Digital Marketer
This book, like its author, is unique and full of amazing insights....

Daniel MarcosCEO, Growth Institute
From my experience working with eight-figure companies—the ones that grow every year—it...

Michael LovitchCo-founder
The Baby Bathwater Institute
The new rules for branding in the 21st century come down to...

Yanik SilverAuthor
Evolved Enterprise and founder, Maverick1000