About the Book.
What made you check out this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it’s all of the above.
Whatever the case, the book made enough of an impression that you decided to explore it further. What this moment demonstrates is the idea behind what an authentic brand is all about–owning a perception in the marketplace that compels people to take action.
In Your Brand Should be Gay (Even if You’re Not), Re Perez–seasoned Brand Strategist, keynote speaker, author, CEO and founder of Branding For The People, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.
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Learn the truth about brands, branding, and marketing.
Get an inside look at Fortune 500 brand-building strategies.
How to build an empowering mindset around branding.
Uncover the top 5 signs of an inauthentic brand.
Learn both the art and science of building an authentic brand.
Discover how to stand out in a world jaded by inauthenticity.
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