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When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez.

— Ryan Deiss | Co-founder of Digital Marketer

About the Book.

What made you check out this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it’s all of the above.

 

Whatever the case, the book made enough of an impression that you decided to explore it further. What this moment demonstrates is the idea behind what an authentic brand is all about–owning a perception in the marketplace that compels people to take action.

In Your Brand Should be Gay (Even if You’re Not), Re Perez–seasoned Brand Strategist, keynote speaker, author, CEO and founder of Branding For The People, uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.

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Available for Purchase on.

Book Highlights.

Learn the truth about brands, branding, and marketing.

Get an inside look at Fortune 500 brand-building strategies.

How to build an empowering mindset around branding.

Uncover the top 5 signs of an inauthentic brand.

Learn both the art and science of building an authentic brand.

Discover how to stand out in a world jaded by inauthenticity.

About the Author.

About the Author.

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.

His storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, Siegel+Gale, and TMP Worldwide where he gained invaluable experience consulting to AREVA, Abbott Nutrition, Amersham Biosciences, GE Money, Lilly, Nalco, Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox.

Since embarking on his own in 2011, after a series of personal life-changing events, his agency has successfully led branding engagements across 100+ different industries and professions, specializing in brands that are advancing the quality of people’s personal and professional lives.

In addition, as a Keynote Speaker, Re electrifies every audience and brings forward-thinking insights, actionable content, and practical tips for every entrepreneur, small business owner and marketing team. His speaking portfolio includes major entrepreneurial conferences including: Amazing’s SellerCon, Baby Bathwater, EO’s Global Leadership Conference, Digital Marketer’s Traffic & Conversion Summit, Infusionsoft’s ICON and PartnerCon, Ontraport’s Ontrapalooza, Social Media Week Austin, and Thrive: Make Money Matter (to name a few). He has been interviewed on several Podcasts and is a faculty teacher for the Growth Institute.

Re sets himself apart from the pack of today’s cookie-cutter, ego-centric social media brands, by focusing on authenticity and culture transformation. Because his clients often credit him for doubling, tripling or quadrupling their business, Re is the guy to go to if you want to build an iconic brand to optimize your impact.

Re has lived in Florida, New York City, Dubai, and San Diego. He currently resides in Austin, TX.

Book Selfies.

Book Testimonials.

If you want to uncover the coolest, most innovative, and utmost authentic...

"If you want to uncover the coolest, most innovative, and utmost authentic version of your brand, this book will show you the way. You won’t want to put it down because you’ll fall in love with who you’ll discover your brand to be."

Suzanne Evans

Suzanne Evans

New York Times Bestseller, Inc. 500 Honor Roll

There is the mind of your business and then there’s the heart...

"There is the mind of your business and then there’s the heart and soul. Re Perez is one of the smartest minds in branding, helping entrepreneurs get connected to the heart and soul. This book is his gift to all of us! "

Nicholas Kusmich

Nicholas Kusmichworld’s top Facebook ads strategist

When it comes to branding and authenticity, there’s no one I know...

"When it comes to branding and authenticity, there’s no one I know who exudes more brilliance in both than Re Perez. He has a unique ability to blend his strategic and creative thinking with his heart and soul."

Ryan Deiss

Ryan DeissCo-founder of Digital Marketer

This book, like its author, is unique and full of amazing insights....

"This book, like its author, is unique and full of amazing insights. Re Perez provides small business owners and marketing teams with actionable branding insights and a proven methodology to transform your brand and dominate the market."

Daniel Marcos

Daniel MarcosCEO, Growth Institute

From my experience working with eight-figure companies—the ones that grow every year—it...

"From my experience working with eight-figure companies—the ones that grow every year—it has everything to do with their brand. Re Perez has helped many of my friends build powerhouse brands. I strongly recommend you figuratively, ‘come out of the closet’ and devour this book right away."

Michael Lovitch

Michael LovitchCo-founder

The Baby Bathwater Institute

The new rules for branding in the 21st century come down to...

"The new rules for branding in the 21st century come down to one word: authenticity. Re Perez’s book provides a beautiful blend of the art and science of branding, whether you’re a global enterprise or an emerging entrepreneur who’s disrupting the status quo."

Yanik Silver

Yanik SilverAuthor

Evolved Enterprise and founder, Maverick1000

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